What does a dog bowl have to do with a great marketing sales kit? Sometimes, seemingly unrelated things come together to create the most memorable advertising campaign. However, when your company name happens to be Sparkhound, the idea becomes quite obvious!

Sparkhound is a different kind of IT company. Started in 1998 by Shawn Usher, the firm made its mark by helping businesses use technology to solve business challenges, rather than being geeky tech guys who cared about little more than the technology itself. From day one, the company culture has been distinctly different: fun, playful, friendly, even a little quirky — but always resolutely professional.

TILT has been fortunate enough to play a part in the vast majority of Sparkhound’s branding and marketing efforts over the past 10 years. From their tagline and business cards to sales kits and an eight-foot-tall green dog bone for their parking lot, TILT has helped them “unleash the hound” to all internal and external audiences, growing a very successful business in the process. And have always tried to let that personality shine through in every creative project they’ve helped Sparkhound through.

So when Sparkhound retooled its client engagement model and service groupings, they asked TILT to do the same for the highly successful sales kit they designed several years prior. Drawing on sales team input and inspired by our recent brand refresh work, TILT reimagined a smaller, sleeker version that retains the company’s signature wit, including, of course, the accompanying dog bowl.

For this most unusual and complex sales kit, TILT needed to find a manufacturer with a full range of capabilities and creativity. They found those qualities at Vulcan Information Packaging. From the initial conversation of the concept and ideas, to creating prototypes and experimenting with different material and print options, Vulcan delivered a finished product perfectly in line with TILT’s original vision of the final sales kit.

Sales Kit Construction and Features

  • Turned Edge Casemade Wrapped Box with Cover and Flap
  • Magnetic Flap Closure
  • 4-Color Process Printing with Spot UV
  • Matte Lamination
  • Poly Die-Cut and Scored Insert
  • Stainless Steel Dog Bowl with Circular Label
  • Laser Die-Cut Booklet Sleeve
  • Perfect Bound 4-Color Process Printed Booklet

Call Vulcan today and and speak directly with one of our knowledgeable team members today to get your project started. Everyone on our sales team has over 10 years experience in the industry, so you can be assured you will be guided in the right direction when it comes to material, decorating and design choices.


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